V Restaurant is your place in the city. Dinner with friends and thirst quenching post work cocktails, this is where . To design a fully automated, curated atmosphere experience for the V restaurant global brand.
We developed a global sound for V, alongside matching the music to the specific energies throughout the day, as the spaces change throughout the day from coffee spots, to work lunches, afterwork drinks, dinner and evening cocktails. We worked closely with the team to evolve the sound, testing in venues across LA USA and Malmo Sweden. We also implemented new technology to schedule volume changes throughout the day automatically.
An expanding concept across multiple countries. Implementation of new technology that collects data from each site, to make real time decisions on the music to gain a deeper understanding of music’s impact on guest emotions. Bespoke and custom playlists live.
Altaura is a full service sound agency specialising in bespoke music curation and strategy, that elevates customer experiences for brands, and gives them their voice.
