V Restaurant

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V Restaurant

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

V Restaurant

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Curation

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

V is a global modern QSR that breaks boundaries within the industry by offering a high quality experience at an affordable price.

01

Problem

The restaurant needed a global sound that could match the fast-growing franchise model.

V restaurant is a popular franchise with locations across North America, Europe and EMEA, with plans to expand globally. The restaurant needed a global sound that could match the fast-growing franchise model and deliver on specific KPIS for each restaurant. Additionally, they wanted a solution that could adapt to the different regions' cultures while maintaining their brand identity.

02

Solution

Unique brand sound that is paired with forward thinking technology.

After testing specific sounds within some locations, Altaura’s music team created a unique brand sound that is paired with forward thinking technology, to deliver a quick changing experience throughout the day, driven by the data within the sites. We implemented a technology that could adjust volume changes automatically depending on how many users were in the space. This meant at key points in the day, the volume helped increase spend and created a faster turnover of customers.

03

Result

The bar spend, ticket items and turnover/dwell times of guests has positively increased.

The new solution allows the staff to concentrate on delivering high-quality service without worrying about adjusting the music volume or playlist. This means bar spend, ticket items and turnover/dwell times of guests are all positively impacted by the music. V also won the best restaurant design award in 2020, with their location in DTLA.

BENJAMIN CALLEJA, CEO

"ALTAURA IS AN ESSENTIAL PARTNER TO OUR AGENCY, LIVIT DESIGN, PROVIDING US WITH A HOLISTIC SOLUTION FOR OUR CLIENTS. THEIR INNOVATIVE APPROACH TO MANAGING OUR V RESTAURANT MUSIC STRATEGY CONSTANTLY PUSHES THE BOUNDARIES, DELIVERING THE ULTIMATE DINING EXPERIENCE."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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