THE BRIEF

To design a fully automated, curated atmosphere experience for the V restaurant global brand. 

WHAT WE DID

We developed a global sound for V, alongside matching the music to the specific energies throughout the day, as the spaces change throughout the day from coffee spots, to work lunches, afterwork drinks, dinner and evening cocktails. We worked closely with the team to evolve the sound, testing in venues across LA USA and Malmo Sweden. We also implemented new technology to schedule volume changes throughout the day automatically. 

RESULTS

An expanding concept across multiple countries. Implementation of new technology that collects data from each site, to make real time decisions on the music to gain a deeper understanding of music’s impact on guest emotions. Bespoke and custom playlists live.

THE SOUND

Interested in what your brand should sound like

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