When Peter Langan threw open the doors to his brasserie in October 1976, an icon of the London scene was born. There had long-been a brasserie in the grand building on Stratton Street, in the heart of Mayfair, but this was an entirely new manifestation. Frequented by the likes of Michael Caine, the Rolling Stones, and Elton John, Langan’s was a place to see and be seen.
October 2021 witnessed another re-birth for the famous brasserie. Driven by the belief it’s time for us all to live a little, restaurateurs Graziano Arricale and James Hitchen have sought to recapture the spirit of the place, and Altaura collaborates with the team to recapture the spirit through music.
We worked with Langan's executive team from the conception of the project. This meant that the team was able to look at all aspects of the project and help guide the build, creating a music strategy that covered the sound of the playlists, live acts roster and sound system, and even event production and management.
Langan's has a rich musical history as being the go to hang out spot for acts such as Elton John, David Bowie and the Beatles back in the 70s. We wanted to draw on some of that history from not only London but also the chic french brasserie look and feel of the new modern restaurant. The sound now feels eclectic, international and elegant.
We created a live acts roster made up of some of the most sought after London talent. This includes the house band with regular guest singers, DJs each evening and special event artists. Working closely with the team we have produced multiple events across the calendar year, including their successful launch party where we booked and managed a line up of bands and DJs including booking Mark Ronson. We created a bespoke DJ booth to accommodate the famous Langan's red neon "Upstair's at Langan's" cliub.
We worked with the project management team and other partners to consult on the right sound system for each part of the project. This included sourcing all DJ equipment and the famous 1972 original Steinway piano you can see in the main restaurant.
Here is a sample of the music we have curated for Langan's, and continue to evolve:
Tatler: https://www.tatler.com/gallery/langans-brasserie-mayfair-launch-party
SHEERLUXE: https://sheerluxe.com/culture/best-new-members-clubs-in-london
Altaura is a full service sound agency specialising in bespoke music curation and strategy, that elevates customer experiences for brands, and gives them their voice.
