A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
To provide a relaxed atmosphere however that takes shape, giving clients a break from their day to be cared for and pampered.
We designed Hari’s sound based on the salon’s edgy yet on-trend and stylish identity, taking into account the brand's long-term history with London. With so many creatives in the room, we took this as an opportunity to get them involved, creating collaborative playlists staff could add suggestions to, that we could review and add to their sound.
Bespoke playlist playing across all of Hari's Hair Salons, managed and updated by the Altaura team. Here's a sample of their original brand sound:
“We’re really impressed by Altaura. When a pandemic hits you come to appreciate how important music is to fill the spaces. They are so hands on and check in with us regularly. Our spaces sound amazing and our staff and customers love it too.” Lucan, Operations Director
Here's a sample of the music we curated for Hari's Hairdresser: