MORE THAN BACKGROUND MUSIC
Sound is the first sense that activates when we walk into a space. It's because we are born with the acoustic startle reflex, making sound one of the key indicators of any experience.
In fact, music has the ability to activate more parts of the brain than any other stimulus. At Altaura, we understand the science behind your sound. We create and curate brand soundtracks that not only create the perfect audio atmosphere, but drive results for your brand and spaces.
To develop a successful soundtrack that matches your brand identity and creates the perfect audio atmosphere for your bar, restaurant, cafe, workspace, shop etc, there is more to consider than just simply selecting music genres or songs.
A well curated sound will positively influence human behaviour; driving more spend, influencing dwell time and turnover of guests, increasing brand awareness and loyalty and even affecting staff and customer wellness. The sound of your spaces says more to the subconscious of your guests than you think.
When the right music is played people:
Top brands priority has shifted towards:
WELL CURATED MUSIC ELEVATES CUSTOMER EXPERIENCES
At Altaura, we design bespoke music strategies, defining your brand sound, detailing the what, where, how and why you should use music to impact your guests and help you meet your business goals.
Our music strategy includes a brand sonic profile, playlists breakdowns, sample tracks, day-parting schedules, the right tech options and much more.
We produce well defined music solutions that match the customer experience needs. Your music strategy can be implemented alongside your brand strategy, operational strategy and marketing strategy, communicating a clearer message to your target audience.
BEHAVIOURAL SCIENCE AND INNOVATIVE TECHNOLOGY
The background music for business market is full of algorithm led services that lack the attention to detail you need to influence human behaviour. Algorithms curate based on basic data, not the overall emotional connection and nuance that our human curators use.
We unite the best of both worlds, with our teams using behavioural science, experience design and music knowledge partnered with bespoke tech solutions for every space.
This means we are able to create customised sound solutions that are backed by data-driven analytics and research, partnering with the best professional audio technology on the market, that can be tailored to suit any of your hospitality, fitness, work or retail spaces.
WE ENHANCE BRANDS WITH EXPERIENCE DESIGN
The progression of music throughout history has a close relationship with architecture. Certain types of music work better for specific buildings and spaces. In fact, we even show preference for richer, more vibrant colours the louder the music is. Your interior design has to match your sonic design, in order to create an experience where you can influence human behaviour successfully.
By using an experience design process, we put the audience at the centre of the design process and build outwards, taking into consideration the architecture and interior design elements. This means your music strategy will include a sound that will be spread effectively across the space and detail the right equipment needed in order to create the experience you wish to deliver.
PUSHING BOUNDARIES FOR BETTER CUSTOMER EXPERIENCES
we're Altaura a full-service design agency that uses sound to create unforgettable experiences that support your business goals. Our team of music curation experts, sound designers and engineers are dedicated to pushing the boundaries of background music for business.
Recently everyone has become a DJ. And brands have ended up with boring, popular soundtracks chosen by taste, not by science or design. But our approach is different, we aren't just a simple music supplier of coffee shop sound, office background music or restaurant music playlists, we actually understand how to use the power of music to shape your customers' emotions, thoughts and actions.
As a creative media management company we are designing music strategies that will deliver a substantial ROI whether it's for background music for hotels o in-store music for retailers.
BEAT THE COMPETITION WITH CURATED MUSIC
Sound is the most influential sense when it comes to our emotions, sound can quickly turn to noise, especially when left to chance. Still, sound is the last sense businesses consider when creating a customer experience or designing a space.
Only the top performing brands know what music is playing in their spaces. So get ahead of the competition with a well-planned music strategy that puts your audience in the right frame of mind and enhances the emotional connection with your brand.
We believe in designing smart solutions that bring out your brand's unique personality and captivate customers with innovative sounds, powerful storytelling, and creative production techniques. Our team handles everything from design, curation, tech, music licensing and monthly management, so that your team can concentrate on what you do best.
hollistic music strategty for all spacees
Whether it’s ambient music for an office, live music in coffee shops, sound design for an experiential event or a custom playlist to boost your retail experience, we help brands create unforgettable experiences with sound.
Our team curate and compose bespoke soundtracks utilising the best music streaming technologies on the market to suit your specifications. We also help design the right sound systems and acoustics for your spaces, organise live acts and create sound effects and compose original music for digital media projects.
Our team is made up of industry veterans with decades of experience in music for business and sound design, working on one stop shops to large scale projects across the globe.
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