The Headland Hotel

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The Headland Hotel

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The Headland Hotel

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Strategy

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

The Headland has been recognised as one of Cornwall’s most iconic hotels, since 1887. Architecturally it is bold, original, unapologetic and majestic. Inside, it oozes opulence and old world charm, with perhaps a touch of decadence here and there. But the luxury facilities, the attentive staff, and the exquisite furnishings should not be mistaken for formality, or exclusivity.

01

Problem

Had no music in some areas of the hotel and no direction of what to play where and when.

The Headland hotel had no music in some areas of the hotel and no direction of what to play where and when. They needed a music strategy that would enhance the guest experience and create a unified brand story throughout their spaces. The sound system in some areas needed to be replaced too.

02

Solution

A music strategy that takes into consideration all of the different experiences the hotel offers.

We designed a music strategy that took into consideration all of the different experiences the hotel offers, their unique history and relaxed personality. This meant using a warmer acoustic sound for their terrace restaurant and bar, filled with odes to the sun and sea. A soulful more jazzy vibe for their main restaurant and a cooler more beat driven atmosphere for their new spa and outdoor restaurant. We also curate regular seasonal Spotify playlist for guests to enjoy when they’re not in the spaces.

03

Result

Enhanced guest experience and unique atmosphere for the right time of day in each space.

Altaura's music curation has enhanced the guest experience at The Headland Hotel, creating a unique atmosphere for the right time of day in each space. This has meant increased bar spends on the terrace during the summer and more positive feedback from regular guests. Their seasonal Spotify playlists are helping to build a larger online following and help capture the hotels changes throughout the year.

RICHARD PALMER, HOTEL DIRECTOR

"ALTAURA HAD A VERY PRODUCTIVE AND MEANINGFUL PROCESS WHEN DEVELOPING OUR BRAND SOUND AND THE IMPLEMENTATION WAS VERY SMOOTH. THERE IS NOW ONE LESS ELEMENT FOR OUR TEAM HERE TO FOCUS ON AND THEY CAN FOCUS MORE ON THE DELIVERY OF SERVICE TO OUR GUESTS."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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