Emphasising the welcoming approach that defines the brand, Freebirds ultimately represents inclusivity. Through a fully customizable menu, every guest has a completely individualised experience. Freebirds seeks to define and deliver personal preferences while maintaining a communal clientele.
Altaura was first invited to work with Freebirds through our partnership with Livit Design - the award winning Restaurant Design agency. Through sharing our existing portfolio of work, and sitting down with our team of music strategists and curators, we embarked on our mission to match the relaxed, inclusive and Texan essence of Freebirds through the playlist across their spaces.
Our team of experienced designers and music curators worked with the executive team at Freebirds to design a music strategy that would be impactful, thoughtful and on-brand. It included playlists that would suit the different energies of the day, as well as a collaborative playlist for their staff; to motivate them before opening and while closing.
To align Freebirds music with their brand identity, our curation team found inspiration in Texas’ eclectic music culture, as well as new music coming into Texas from around the world. The Freebirds brand is built on community, specifically the community of Texas, while remaining open to all. The music symbolises this brand's collective, inclusive focus; blending records from Texas’ past with the modern and new.
Here's a sample of the music we originally curated for Freebirds: