Freebirds World Burrito

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Freebirds World Burrito

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Freebirds World Burrito

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Curation

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

Freebirds World Burrito is a fast casual restaurant chain with over 50 locations across California and Texas.

01

Problem

Freebirds were experiencing frustrated and demotivated staff, who often complained about how basic the music was.

Altaura were brought onboard to help solve issues with their sound and boost their staff retention. Freebirds were experiencing frustrated and demotivated staff, who often complained about how basic the music was. This also meant staff were trying to change the music all the time which created dissatisfaction with their customers.

02

Solution

Extensive research on Freebirds’ brand identity and target audience, as well as analysing the current in-store music and staff demographic and overall feedback.

We conducted extensive research on Freebirds’ brand identity and target audience, as well as analyzing the current in-store music and staff demographic and overall feedback. We then designed a music strategy that defined a new sound for Freebirds, that included a taste of modern Texas, with up and coming music from neighboring festivals like SXSW, alongside popular artists that were attractive to the Freebirds audience and team. We also created several sample playlists and gathered feedback from a wide range of staff, before solidifying the brand sound. A day-parting schedule was implemented to match the music to the different times of day, such as playing more upbeat music during lunch rush hours and slower, chill music during the quieter periods. Staff collaborative feedback playlists were implemented where staff in the restaurants could add music that was scheduled before and after closing.

03

Result

Significant increase in staff retention and improved brand identity.

Freebirds saw a significant increase in staff retention and improved brand identity. The collaborative approach created a positive work culture and increased communication between staff and management. Regular feedback makes the staff feel part of the Freebirds mission. This boost in morale has had a positive impact on the experience and service within each restaurant, leading to happier and more regular customers.

ALEX EAGLE, CEO OF FREEBIRDS WORLD BURRITO

“WE PARTNERED WITH ALTAURA TO ENSURE EXPERT CURATORS SELECT MUSIC THAT KEEPS OUR GUESTS AND STAFF HAPPY, ENTERTAINED, AND READY TO COME BACK.”

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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