Freebirds World Burrito

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sound agency

Freebirds World Burrito

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background music

Freebirds World Burrito

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custom playlists

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Problem

Freebirds were experiencing frustrated and demotivated staff, who often complained about how basic the music was.

Altaura were brought onboard to help solve issues with their sound and boost their staff retention. Freebirds were experiencing frustrated and demotivated staff, who often complained about how basic the music was. This also meant staff were trying to change the music all the time which created dissatisfaction with their customers.

Solution

Extensive research on Freebirds’ brand identity and target audience, as well as analysing the current in-store music and staff demographic and overall feedback.

We conducted extensive research on Freebirds’ brand identity and target audience, as well as analyzing the current in-store music and staff demographic and overall feedback. We then designed a music strategy that defined a new sound for Freebirds, that included a taste of modern Texas, with up and coming music from neighboring festivals like SXSW, alongside popular artists that were attractive to the Freebirds audience and team. We also created several sample playlists and gathered feedback from a wide range of staff, before solidifying the brand sound. A day-parting schedule was implemented to match the music to the different times of day, such as playing more upbeat music during lunch rush hours and slower, chill music during the quieter periods. Staff collaborative feedback playlists were implemented where staff in the restaurants could add music that was scheduled before and after closing.

Result

Significant increase in staff retention and improved brand identity.

Freebirds saw a significant increase in staff retention and improved brand identity. The collaborative approach created a positive work culture and increased communication between staff and management. Regular feedback makes the staff feel part of the Freebirds mission. This boost in morale has had a positive impact on the experience and service within each restaurant, leading to happier and more regular customers.

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Freebirds World Burrito

Freebirds World Burrito

Freebirds World Burrito

The Sound

THE BRIEF

What you should know about the brand

Our Music Portfolio

Set the tone for
any occasion

Beach Box

Langan's Brasserie

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Stanley's

Farm Girl

Free Market Denver

FaceGym

Timothy Oulton

Two Bunch Palms

Freebirds World Burrito

Freebirds World Burrito

Freebirds World Burrito

The Sound

THE BRIEF

What you should know about the brand

Problem

Solution

Result

Our Music Portfolio

Set the tone for any occasion

Beach Box

Langan's Brasserie

V Restaurant

Stanley's

Farm Girl

Free Market Denver

FaceGym

Timothy Oulton

Two Bunch Palms

Set the tone for
any occasion