Grupo Lateral

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Grupo Lateral

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Grupo Lateral

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Strategy

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

Grupo Lateral is a Spanish restaurant chain with a reputation for offering high-quality food and an excellent dining experience.

01

Problem

Differ from competitors and flat atmosphere at key times of the day.

Lateral was struggling to differentiate itself from its competitors, as their sound was very similar, popular reggaeton pop music. Their atmospheres also felt flat at key times of day, which meant less customers were congregating at the bar and staying longer.

02

Solution

Define a unique sound, analyse Lateral's brand identity and customer demographics.

Through our music strategy service we helped define a unique sound for the brand that helped create a better atmosphere for key hours of trading. Our team analyzed Lateral's brand identity, customer demographics, and new KPIS the brand had set for each of the restaurants, such as a large bar spend in the evenings. After conducting thorough research, We designed a brand sound that felt positive, upbeat and international. The new playlists also increased in energy throughout the day, guiding customers from a chilled breakfast, to working lunch, busy after work drinks and long celebratory dinners. Genres included singer songwriters from Spain for chilled times and more upbeat indie and disco for more of an evening vibe.

03

Result

Significant improvements in their overall dining experience and bar spend.

After implementing the new music strategy, Lateral saw significant improvements in their overall dining experience. Their bar spends also increased, as customers began to react to their new atmosphere, attracting a young professional audience which has helped them grow as a business. Their unique sound has become a major part of their brand strategy which helps to differentiate them from their competitors.

GONZALO BLANCO MOYA, DIRECTOR OF DESIGN

"ALTAURA HAS MADE MUSIC AN ESSENTIAL ELEMENT OF OUR SPACES, PERFECTLY COMBINING THE STYLE OF THE BRAND AND THE ESSENCE OF WHAT WE DO. WITHOUT A DOUBT, THIS COLLABORATION IS THE COMPLEMENT OUR BRAND NEEDED.”

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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