Lateral was struggling to differentiate itself from its competitors, as their sound was very similar, popular reggaeton pop music. Their atmospheres also felt flat at key times of day, which meant less customers were congregating at the bar and staying longer.
Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.
