Timothy Oulton

Problem

Feel like you were in someone's home and listen to 70s music.

The founder of Timothy Oulton is a huge fan of 70s music and wanted to capture this love in the store's atmosphere. He wanted each store to feel like you were in someones home and the music to sound like it was being played on a record player.

Solution

A long conversation with the owner and deep thinking that included flicking through his personal record collection.

We sat down with Tim and had a long conversation into his thinking behind each of the stores collections, his influences and a good flick through his personal record collection. The management team also told us that customers came into store to complete orders in the morning and to browse in the afternoon. We then designed a music strategy that would incorporate Tims personality and design thinking into the soundtrack that would evolve in energy throughout the day. A more upbeat atmosphere helped motivate staff and get customers to make quick decisions, where as the more relaxed afternoon atmosphere encouraged guests to stay longer and feel more at home.

Result

The music has become a key component of the brand's identity, helping to differentiate it from other furniture retailers.

The curated soundtrack has had a significant impact on the Timothy Oulton brand and bottom line. The music has become a key component of the brand's identity, helping to differentiate it from other furniture retailers. It creates a unique atmosphere that customers return to. We have also produced some really successful events in their flagship store in London. Most recently producing an event in collaboration with Bang and Olfsen, featuring djs such as Groove Armada and Daisy Lowe and gathering major press attention.