Timothy Oulton

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Timothy Oulton

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Timothy Oulton

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Curation

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

Timothy Oulton is a well-known British furniture designer and retailer that offers a range of unique and high-quality furniture pieces. They have a strong focus on creating an immersive shopping experience for their customers, which includes creating a welcoming atmosphere that encourages customers to browse and stay in the store for longer.

01

Problem

Feel like you were in someone's home and listen to 70s music.

The founder of Timothy Oulton is a huge fan of 70s music and wanted to capture this love in the store's atmosphere. He wanted each store to feel like you were in someones home and the music to sound like it was being played on a record player.

02

Solution

A long conversation with the owner and deep thinking that included flicking through his personal record collection.

We sat down with Tim and had a long conversation into his thinking behind each of the stores collections, his influences and a good flick through his personal record collection. The management team also told us that customers came into store to complete orders in the morning and to browse in the afternoon. We then designed a music strategy that would incorporate Tims personality and design thinking into the soundtrack that would evolve in energy throughout the day. A more upbeat atmosphere helped motivate staff and get customers to make quick decisions, where as the more relaxed afternoon atmosphere encouraged guests to stay longer and feel more at home.

03

Result

The music has become a key component of the brand's identity, helping to differentiate it from other furniture retailers.

The curated soundtrack has had a significant impact on the Timothy Oulton brand and bottom line. The music has become a key component of the brand's identity, helping to differentiate it from other furniture retailers. It creates a unique atmosphere that customers return to. We have also produced some really successful events in their flagship store in London. Most recently producing an event in collaboration with Bang and Olfsen, featuring djs such as Groove Armada and Daisy Lowe and gathering major press attention.

EMILY HASLAM, DIRECTOR

"ALTAURA’S TEAM HAVE HELPED SHAPE THE CHARACTER OF OUR BRANDS, BY COMPLIMENTING THEM EACH WITH A UNIQUE SOUND AND EXPERIENCE. EACH NEW PROJECT, WHETHER IT'S A NEW STORE OR A NEW HOTEL, IS DESIGNED WITH A LOT OF KNOWLEDGE AND PASSION FOR MUSIC."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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