Timothy Oulton

The founder of Timothy Oulton is a huge fan of 70s music and wanted to capture this love in the store's atmosphere. He wanted each store to feel like you were in someones home and the music to sound like it was being played on a record player.

We sat down with Tim and had a long conversation into his thinking behind each of the stores collections, his influences and a good flick through his personal record collection. The management team also told us that customers came into store to complete orders in the morning and to browse in the afternoon. We then designed a music strategy that would incorporate Tims personality and design thinking into the soundtrack that would evolve in energy throughout the day. A more upbeat atmosphere helped motivate staff and get customers to make quick decisions, where as the more relaxed afternoon atmosphere encouraged guests to stay longer and feel more at home.