SHACK15 is a place for innovators, and game changers’. It's a new kind of social space dedicated to entrepreneurship, community, and big ideas.
Located on the first floor, of the iconic ferry building in Downtown San Francisco, this incredible space has stunning floor to ceiling windows overlooking the bay. We were brought onboard to develop a sound for the workspace/ restaurant / bar, that would help to transform it from a workspace to a place to socialise everyday.
We tested a number of playlists in the space, and set up automatic scheduling that switches the music perfectly when the sun sets each day, with a significant change in the energy of the music, to transition from a workspace to a space for dining and relaxing.
Our on-brand playlists are live in SHACK15, and are used each day to switch from day to night. Their music is fresh and continues to evolve with the brand.
Here's a sample of the original brand sound we curated for SHACK15:
Altaura is a leading music & sound design agency that delivers creative strategies to elevate customer experiences for brands, and give them their voice.
