Shack15

They wanted a sound that would match the incredible sunsets and help transform the sound from a workspace into a vibey members club in the evening. They also wanted a sound that felt completely unique to San Francisco and help define their brand as an innovative experience led community.

The music was carefully selected to help subconsciously guide customers' moods and promote productivity during the workday. We curated a unique electronic-only soundtrack that was tailored to the space. The team curated the playlist to have different BPMs and lyrical content throughout the day, so it would guide customers from working to relaxing. The team also worked on creating a unique nighttime environment by changing the music selection and lighting as the sun sets. The playlist would change from the more uptempo, productivity-focused electronic music to a more relaxed, ambient sound as the day turned into night.