Shack15

sound agency
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Music Curation

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

SHACK15 is a workspace in San Francisco that serves as a community for innovators, founders, and change-makers. The space overlooks San Francisco Bay and fills with an amazing orange glow of the setting sun each night.

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01

Problem

A sound that would match the incredible sunsets and help transform the sound from a workspace into a vibey members club in the evening.

They wanted a sound that would match the incredible sunsets and help transform the sound from a workspace into a vibey members club in the evening. They also wanted a sound that felt completely unique to San Francisco and help define their brand as an innovative experience led community.

02

Solution

Carefully selected music that helps subconsciously guide customers' moods and promote productivity during the workday.

The music was carefully selected to help subconsciously guide customers' moods and promote productivity during the workday. We curated a unique electronic-only soundtrack that was tailored to the space. The team curated the playlist to have different BPMs and lyrical content throughout the day, so it would guide customers from working to relaxing. The team also worked on creating a unique nighttime environment by changing the music selection and lighting as the sun sets. The playlist would change from the more uptempo, productivity-focused electronic music to a more relaxed, ambient sound as the day turned into night.

03

Result

SHACK15 quickly noticed the impact of the new soundtrack on their productivity levels and overall mood throughout the day.

The results were impressive. Members of SHACK15 quickly noticed the impact of the new soundtrack on their productivity levels and overall mood throughout the day. The unique electronic-only sound provided a calming and productive environment, and the changing music throughout the day helped to guide members from work to relaxation. The transformation at night was also a hit. The music syncing with the changing of the lighting creates this unique moment that turns the space from a workspace into a member club.

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MAXIMILIAN RAINY, CREATIVE DIRECTOR

"ALTAURA ENABLES US TO OVERDELIVER ON A FOUNDATIONAL ELEMENT OF OUR BRAND EXPERIENCE, WITH THE LEVEL OF SERVICE AND SEAMLESSNESS THAT IS IMPOSSIBLE TO REPLICATE."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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AboutThe SpacesCase StudyBlog
2219 Main Street, Santa Monica,
United States, CA, 90405
hello@altaura.com
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London, England, W1T 6EB
hello@altaura.com
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