Workspace Group

Workspace Group

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Workspace Group

We never share your info. View our Privacy Policy
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Music Curation
Music Strategy
AV Consultancy

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

Workspace provides professional coworking spaces designed to foster collaboration, creativity, and productivity for a community of entrepreneurial founders, creative hybrids, and professional services.

01

Problem

Workspace’s inconsistent soundscapes failed to reflect its professional yet vibrant brand identity.

Workspace’s audio environment was highly inconsistent, relying on staff-chosen radio stations across its 40+ locations. This approach created disjointed soundscapes in key areas such as front-of-house, cafes, and breakout spaces. The music often clashed with Workspace’s desired atmosphere, ranging from overly casual or distracting tunes to mismatched volume levels. This inconsistency undermined Workspace’s ability to present itself as a professional, vibrant brand, creating a disjointed customer experience. Furthermore, without a cohesive audio strategy, the auditory environment failed to inspire focus and productivity, making it difficult to create spaces that were both energising and welcoming for its diverse customer base. Staff also found it challenging to manage the music setup effectively, often leading to complaints about the auditory environment being "too random" or "off-brand."

02

Solution

Altaura delivered a unified music strategy with tailored playlists to match Workspace’s brand identity.

Altaura conducted an in-depth consultation process to gain a deep understanding of Workspace’s ethos, customer demographics, and the challenges of its varied locations. We developed a cohesive audio framework, tailored to Workspace’s community-driven ethos and designed to transition seamlessly across five key time segments: Early Morning, Mid Morning, Lunch, Afternoon, and Evening. Each segment was curated with specific goals in mind:

Early Morning: Relaxed, soulful tunes to welcome customers and staff into a calm, focused environment.

Mid Morning: Bright, uplifting tracks to boost energy and support productivity as the day picks up.

Lunch: Balanced soundscapes that encourage relaxation while maintaining a vibrant tone for those dining or taking breaks.

Afternoon: Energising instrumental beats to reinvigorate customers and sustain focus for the remainder of the workday.

Evening: Softer, atmospheric music to wind down the day and create a warm, inviting vibe.  

We installed new, bespoke sound systems in over half of Workspace’s locations, designed to enhance the audio experience for each building's unique acoustics. Centralised controls for playlists and volume levels allowed for seamless management, ensuring consistency across all sites while giving on-site teams flexibility to adapt to real-time needs. This end-to-end solution included regular updates to playlists, ensuring the music remained fresh, relevant, and aligned with Workspace’s evolving needs.

03

Result

Workspace’s new music strategy improved the atmosphere, enhanced customer engagement, and strengthened community connection.

Feedback from Workspace’s regular customer surveys has been overwhelmingly positive. Customers and staff noted a marked improvement in the atmosphere of front-of-house, cafes, and breakout areas. The tailored playlists fostered a welcoming, energising environment that aligned with Workspace’s professional yet dynamic identity.  Key Results

Customer Engagement: Increased engagement across Workspace’s locations, with customers reporting a more positive experience in the co-working and breakout areas.

Improved Productivity: Dayparted playlists provided the right energy at the right times, supporting customer focus during work hours and creating relaxing spaces during breaks.

Streamlined Management: Staff benefited from the simplified, centralised system for managing playlists and volume, reducing the time spent troubleshooting audio issues.

Enhanced Brand Perception: The cohesive soundscapes positioned Workspace as a community-focused, professional brand, contributing to stronger customer loyalty and satisfaction. Staff feedback also highlighted improved motivation and satisfaction, with music that felt energising yet unobtrusive.

ANDREA, HEAD OF BUSINESS DEVELOPMENT

Altaura exceeded our expectations. They took the time to truly understand our brand and provided a complete solution we didn’t have to worry about. The sound perfectly reflects our brand, creating a vibrant and welcoming vibe for all.

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.