Watergate Bay Hotel

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Watergate Bay Hotel

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Watergate Bay Hotel

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Curation

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

Watergate Bay Hotel is an iconic Cornwall-based hotel, known for its stunning sea views, award winning design and unique experience offers. The concept is a modern day take on the seaside holiday as a ski resort by the beach. Their motto is Getting out amongst the elements, eating and drinking well, spoiling yourself a little, getting cosy and having a great time.

01

Problem

The music played has become stale and repetitive and didn't met the expectations.

The hotel offers unique experiences throughout, with three dining options and two large communal areas. Their sound was played across all of these and had become stale and repetitive. The music did not match each experience, leading to a lack of individuality and character for the hotel's brand.

02

Solution

The music needed to become more vibrant and more suited to different areas.

Altaura's team identified and designed the two most important elements that influence the space are the tide and the sun. So we used these to build a soundscape of that would incorporate and move with both of these elements. The music needed to become more vibrant throughout the day, as the light changes through the space into the evening. The team used lots of warm acoustic guitars, brazilian drums, slow strings and light piano sounds for more relaxing times of day, because these are particularly good at creating a warm atmosphere for guests, vs more electronic beat driven sounds as the sun starts to set, because these create a more vibrant but cooler atmosphere in the evenings. We also identified certain sounds suited different areas within the hotel, so as each spaces evolve throughout the day, so to does the sound in each room.

03

Result

Unique, carefully crafted music that is influenced by the elements the hotel sits in.

Watergate Bay now has a unique sound to go with each of their unique experiences, that are all influenced by the elements the hotels sits in. Certain KPI’s for each area have been identified through the music strategy, with the atmospheres now helping drive bar spend at particular times of day. Their sound now represents a large part of the brand and is regularly used within marketing strategies to attract different customer profiles for particular times of year. Here's a preview of some of the playlists we make for Watergate Bay & The Beach Hut, featured on their website in "Stories of the Bay": https://www.watergatebay.co.uk/blog/the-living-space-playlist/ https://www.watergatebay.co.uk/blog/the-beach-hut-playlist/

JUDI BLAKEBURN, CREATIVE DIRECTOR

"ALTAURA HAS CAPTURED THE ELEMENTS THAT INFLUENCE OUR SPACE AND BROUGHT A REFRESHING APPROACH TO SOUND, THAT HAS READ THE ROOM PERFECTLY."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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