Watergate Bay Hotel holds an iconic spot on the North coast of Cornwall, attracting guests from all over the world. We started working with the team to curate music that would suit the latest relaunch of their cafe called The Beach Hut.
The Beach Hut feels like an all day space. With its laid-back, breezy and modern look, blending considered food, carefree beach dining, and a warm welcome – all supported by a sustainable purpose. This space stays true to its roots while embracing the new.
Through our collaboration with the Watergate Bay Hotel team, we learned that the two most important elements that influence the space are the tide and the sun, so our curation team used this to build a soundscape of genres that work and songs that are appropriate for specific times of day, beginning to create a day-parting schedule.
Our curators deciphered that the music needed to become more vibrant throughout the day, as the light changes through the space into the evening. When the sun starts to set the music becomes more electronic, cool, and beat driven. The team used lots of warm acoustic guitars, Brazilian drums, slow strings and light piano sounds, because these are particularly good at creating a warm atmosphere for guests, and delivering an uplifting experience.
Here is a sample of the original playlist we curated for The Beach Hut at Watergate Bay Hotel:
Altaura is a full service sound agency specialising in bespoke music curation and strategy, that elevates customer experiences for brands, and gives them their voice.
