Wilderness x Audi
Altaura created the music programme for The Audi Haven at Wilderness Festival, combining eclectic DJ sets with a live performance featuring drums, vocals and saxophone. Working with Wardman Communications, we gave Audi’s activation a musical identity that felt connected to the festival and responsive to its audience.
“Altaura understood exactly what we wanted The Audi Haven to feel like. The music brought people into the space, and the live musicians gave the evening a real sense of occasion. The whole programme felt at home at Wilderness while giving Audi a character of its own.”
As presenting partner of Wilderness Festival, Audi needed a hospitality space that reflected its brand while feeling credible within the festival’s culture. The music had to balance premium hospitality with the openness and spontaneity of Wilderness. It needed to be accessible to a broad audience, offer something unexpected and suit different uses throughout the day, from relaxed conversation to evening entertainment.
Altaura developed a programme around two complementary musical perspectives: Emma Breschi, performing as DJ No Girl, and Altaura founder and DJ Doug Marshall. Emma introduced a sound rooted in contemporary club culture, while Doug’s selections offered a familiar, celebratory direction. For a key evening performance, we expanded the format into Doug Marshall & Friends, bringing live musicians into the DJ set. Each booking served a distinct purpose within the wider experience, giving the programme variety and a clear progression.
Programming around the space
We considered how The Audi Haven would function across the day and how music could support those changing needs. Earlier sets created a welcoming backdrop for guests arriving, meeting and socialising. Later programming gave the performance a more central role, building towards moments when the space could become a destination for dancing. This approach connected artist selection with the practical use of the venue, establishing a musical direction that could accommodate both quieter hospitality and a busy evening crowd.
Two perspectives on the festival soundtrack
DJ No Girl’s sets drew on Balearic influences, electronic music, global club sounds and funk re-edits. Her selections introduced less expected records while keeping the atmosphere open and inviting, bringing an element of discovery to the Audi programme. Doug Marshall’s sets centred on recognisable tracks with an immediate connection to a broad festival audience. Pop, familiar hooks and party records provided shared points of recognition. The contrast between the two artists broadened the programme, giving guests different ways to engage with the music over the weekend.
Familiar records, performed in the moment
For Doug Marshall & Friends, a drummer, vocalist and saxophonist performed alongside the DJ set, responding to the music and crowd in real time. The musicians were integrated into the performance. Saxophone introduced new melodic passages, percussion intensified builds, and live vocals gave familiar tracks a fresh dimension. The format retained the accessibility of a party DJ set while adding the spontaneity of live collaboration. It created moments unique to the room, with the performers able to develop the energy in response to the audience.
Impact and results
The audience response was visible: guests moved towards the performance, stayed in the space and danced. The live collaboration became a focal point as The Audi Haven shifted from a hospitality setting into an evening dancefloor.
Across the weekend, the programme gave Audi a presence within the festival’s musical culture, creating opportunities for guests to discover, participate and celebrate around the brand.
our work
Altaura delivered music strategy, artist curation, talent booking and live performance design. In partnership with Wardman Communications, we connected the creative brief with the artists, formats and musical direction needed to bring The Audi Haven to life.
