our work
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Music strategy is more than a playlist
Research shows that music directly influences customer behaviour
Affecting how long people stay, to how much they spend.
Music Strategy defines how sound is used across a brand’s physical spaces to support atmosphere, behaviour, and commercial goals.
our strategy
Every brand is unique, so is sound.
That’s why we start by building your brand’s:
Sonic profile
This defines what your brand should sound like.
Our approach is different for every brand, tailoring the process to meet your goals and drive real results.
Then we use this profile to design your brand’s
Sound aura
This is the soundscape of your space.
Our approach is different for every brand, tailoring the process to meet your goals and drive real results.
Which follows a tailored strategy with:
- Brand and audience analysis
- Day part and energy mapping
- Zone-by-zone music frameworks
- Volume, tempo, and behavioural guidance
- Strategic alignment with design, service style, and brand tone
Whether that means energising tracks during peak hours or soothing melodies in intimate settings.
We ensure your music evolves with your space and audience throughout the day.
our results
Altaura music strategies are goal-driven and continuously refined to keep your sound effective and aligned.
Influence On Sales
Studies show aligning music with a brand's identity can increase dessert sales by 12.5% and boost overall sales by 25%.
Quicker Guest Turnover
Our music strategy optimised service flow and eliminated wait times in a busy hotel, reducing breakfast turnover times by 6 minutes.
Customer Satisfaction
Across our clients, we’ve seen a 80% lift in how customers and staff respond to the music in their spaces.
our services
We bring music, sound and technical design together to create atmosphere with intention.
With Altaura, you're not just getting music. You're getting a partner who understands the science, art, and business of sound.
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