our work
Music strategy is more than a playlist
Research shows that music directly influences customer behaviour
Affecting how long people stay, to how much they spend.
A clear strategy uses music as a functional tool to shape mood, build loyalty and drive results.
our strategy
Every brand is unique, so is sound.
That’s why we start by building your brand’s:
Sonic profile
This defines what your brand should sound like.
Our approach is different for every brand, tailoring the process to meet your goals and drive real results.
Then we use this profile to design your brand’s
Sound aura
This is the soundscape of your space.
Our approach is different for every brand, tailoring the process to meet your goals and drive real results.
Which follows a tailored strategy with:
- Departing schedules
- Mood mapping
- Seamless transitions
Whether that means energising tracks during peak hours or soothing melodies in intimate settings.
We ensure your music evolves with your space and audience throughout the day.
our results
Altaura music strategies are goal-driven and continuously refined to keep your sound effective and aligned.
Influence On Sales
Studies show aligning music with a brand's identity can increase dessert sales by 12.5% and boost overall sales by 25%.
Quicker Guest Turnover
Our music strategy optimised service flow and eliminated wait times in a busy hotel, reducing breakfast turnover times by 6 minutes.
Customer Satisfaction
Across our clients, we’ve seen a 80% lift in how customers and staff respond to the music in their spaces.
With Altaura, you're not just getting music. You're getting a partner who understands the science, art, and business of sound.
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