Wellness
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FACEGYM, a fast-growing beauty and wellness brand offering facial workouts, was expanding rapidly across physical and digital platforms. As the business grew, the team recognised the need for a music strategy that could energise guests during treatments, support the rhythm of each workout, and motivate staff across both in-person and virtual sessions. They needed a soundtrack that was as unique as their concept, able to reflect the pace and identity of their brand while adapting to varied environments.
Altaura curated a beat-driven music strategy designed specifically to complement the energy of FACEGYM’s facial workouts. Each playlist was programmed to match the pace and mood of different treatment stages, creating a flow that felt intentional and uplifting. This soundtrack was rolled out across retail spaces and online classes, helping to unify the experience for all guests, no matter where they engaged with the brand. The music also served to energise and support staff, creating a consistent and motivating atmosphere across all touchpoints.
A Sound That Moves with the Brand
FACEGYM’s signature facial workouts required a music profile that matched their tempo and tone. We selected rhythmic, beat-led tracks that support physical engagement while maintaining a polished, forward-thinking identity. The music helped guide the natural arc of the sessions, with subtle shifts in energy to mirror the structure of each treatment. This approach ensured that the sound was not just background noise, but a functional and emotional part of the guest journey.
Supporting Staff and Guest Energy
The curated playlists helped set the tone for both staff and guests. For guests, the music provided momentum and motivation, making each session feel immersive and dynamic. For staff, the music acted as a consistent pulse throughout the day, boosting morale and engagement. The right soundtrack meant fewer distractions, more focus, and a work environment that reflected the same energy FACEGYM offers its customers.
Consistency Across Locations and Channels
As the brand expanded into new markets and digital channels, Altaura provided a scalable and flexible music solution. In-store playlists were tailored to each space, while online classes featured bespoke soundtracks that translated the in-person experience into a virtual format. This helped maintain brand consistency and customer satisfaction, even during global disruptions.
Impact and results
FACEGYM now has a sound identity that feels as distinctive as their treatments. The music enhances energy levels, reinforces the brand’s innovative positioning, and helps build a positive and motivating environment for both staff and guests. It has become a core part of how people remember and talk about the FACEGYM experience.
“Altaura has been the perfect music partner for the past few years. They have helped us open new stores in new markets and with online playlists when stores were closed. On top of this, the support we receive is really responsive and we know their team are always there for a quick chat when we need it.”
our work
Altaura helped FACEGYM design a sound strategy that keeps pace with their brand. Through beat-driven playlists and consistent support, music has become a powerful tool in delivering energy, cohesion, and emotional lift across every touchpoint.
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