Wellness
Hari’s has been a fixture of London’s hair scene since 1976, known for its elegant salons, high standards of service, and creative clientele. The challenge was to create a soundtrack that reflected the brand’s rich heritage while appealing to the artistic tastes of its stylists. The founder was concerned that too many creative inputs might result in a disjointed and inconsistent sound across locations.
Altaura worked closely with Hari, the founder, to understand the brand’s evolution and energy. We developed a sonic identity that respected the brand’s legacy while feeling fresh and vibrant. Sample playlists were shared with the team for feedback before going live. To maintain quality and encourage staff engagement, we also introduced a monthly collaborative playlist where stylists could submit suggestions that are reviewed and added by our music team.
Blending Heritage with Creative Freedom
We shaped the sound to reflect the style, confidence, and cultural roots of the Hari’s brand, while leaving room for staff expression. The final playlists blend classics with emerging artists, creating a tone that feels timeless yet current. Stylists felt involved in the process, but the overarching sound remained consistent and on-brand.
One Brand, One Sound
With multiple salons, consistency was key. The curated approach allowed each space to feel connected while still maintaining individuality. The music enhances the in-salon experience and supports the natural rhythm of the day, energising mornings, and easing into a softer afternoon tone without feeling generic.
Staff Engagement Without the Chaos
By allowing stylists to contribute tracks in a structured way, we avoided the chaos of a free-for-all approach. The collaborative playlist system gave staff a sense of ownership while ensuring all additions were curated to fit the mood. This helped reinforce a sense of pride and community, both among the team and the clients they serve.
Impact and results
The music is now a defining part of the Hari’s experience. Clients regularly comment on the atmosphere, and staff feel more involved and motivated. The sound has helped reinforce a sense of identity across locations and contributed to the salons’ reputation as vibrant, stylish, and culturally aware spaces.
“Altaura has managed to do what no other music supplier we have worked with has done. They understood us from the get go and have worked with our team to create a real vibe in our spaces.”
our work
Altaura helped Hari’s create a consistent, expressive, and collaborative soundtrack that reflects its legacy and creative culture. The result is a musical environment that enhances both the client experience and team culture.
