&pizza was using an algorithm-based service that played random music that didn’t reflect their brand standards and repeated frequently. Certain songs also didn't sound good within their spaces, because of the acoustics. This meant the music was often too generic and didn’t reflect the brand’s identity, or just didn't sound great within the sites. They needed to find a solution that would provide better music that aligned with their brand values, was refreshed on a regular basis and sounded good within the spaces.