&Pizza

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&Pizza

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

&Pizza

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Music Strategy

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

&pizza is an East Coast based fast casual pizza chain, with their team at the centre of their brand. They were one of the first brands to offer a living wage for all of their staff and provided free pizza to all of them during the lockdowns.

01

Problem

An algorithm-based service that played random music.

&pizza was using an algorithm-based service that played random music that didn’t reflect their brand standards and repeated frequently. Certain songs also didn't sound good within their spaces, because of the acoustics. This meant the music was often too generic and didn’t reflect the brand’s identity, or just didn't sound great within the sites. They needed to find a solution that would provide better music that aligned with their brand values, was refreshed on a regular basis and sounded good within the spaces.

02

Solution

Define the brand sound and brand values.

We developed a music strategy aimed at enhancing the in-store experience. It clearly defined the brand sound that fit the architecture of the spaces, brand values and the feedback from their team on the ground. Moods now change automatically throughout the day and the team can add music to the collaborative playlist, where songs get reviewed and added to the system each month. This strategy ensures the music stays fresh and relevant to the customers. We also created &Radio. An online music presence for the brand, that showcases new music within the stores that customers can listen to at home.

03

Result

Uplifted and on-brand sound that reflects their personality.

The music strategy resulted in several benefits for &pizza. Firstly, the brand now has an uplifted and on-brand sound that reflects their personality. There are no longer any issues with staff trying to DJ and they give great recommendations each month, which helps them become a part of the &pizza mission. &Radio has provided added marketing value that has helped them attract new customers and different demographics when expanding into new areas.

MICHAEL LASTORIA FOUNDER & CEO

"ALTAURA HAS HELPED DEFINE THE VIBE AT &PIZZA. OUR SOUND IS NOW AN INTEGRAL PART OF OUR EXPERIENCE WHICH HAS DRIVEN OUR BRAND AWARENESS AND GROWTH."

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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