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Stand out from the crowd with our music for cafe businesses

Every brand of coffee shop and cafe requires passionate teams to bring their visions to life. Our approach to music for cafes is to align with the atmosphere and brand to reflect the vibe of the space. Whether you want to create a relaxed environment potentially with soft indie music, jazz or you prefer to liven up your shop with upbeat cafe songs, Altaura delivers customers a music strategy, with sound design techniques that evoke the desired emotions from your customers. With our experience design approach your cafe background music is sure to leave a lasting impression.

Our Process

Click to reveal details about our bespoke music approach



A 2 way street in getting to know each other - it's time to ask questions, taking part in design workshops to review your current offerings, customer journeys and competitors.



Now we know each other a bit better. We gather our findings and build your sound profile, putting forward a creative brief for you, on all of your sound touch points.



Based on the brief, we produce music strategy (SoundAURA™). This part of the process is tailored to you, working together to provide the ideal tech solution within budget.



Now that you happy with the SoundAURA™, it's time to get prepared for the roll out. We test your tech, and provide training for all staff and management, collecting feedback from staff and your audience.



We analyse your playlists monthly, look at feedbacks, & make adjustments if needed. The music is updated by at least 20% and old tracks gets archived. As your business grows, so will your sound.



As your dedicated music partner & sound strategist, our professional team will be available 24/7 to help with troubleshooting tech, adjusting your sound or creating event/marketing specific playlists.


number of times Americans visit cafes each year: 45% of cafe-goers visit on a weekly basis.

This means on average each person visits a cafe 23 times per year.

music for businesses

Boost customer spend with the right cafe music

Music plays a huge role in the customer experience, and can even increase customer spend. It's important to curate the right playlist for your cafe or coffee shop. Take advantage of our in-depth music design strategies, behavioural science knowledge and soundscapes to create fantastic background music for cafes. The perfect cafe music should make customers feel welcome, relaxed and inspired while at the same time, it should also help to promote your brand identity and create a consistent atmosphere. Small or large, your business can benefit from the right music and cafe songs to boost sales.

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What We Do

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