THE BRIEF

FACEGYM current music selection didn’t feel onboard, and their staff and customers didn’t like the music, so staff simply plugged in their own music. This wasn’t covered by licenses. They also needed an online music presence for their brand for home workouts. 

WHAT WE DID

We created 6 unique playlists for the workouts based on energy level. - We defined the playlists based on genres, while actively selecting artists and tracks that support BLM and female empowerment. We made it so staff can switch between playlists to fit the music to the workout taking place in the studios and online.  We created FACEGYM a Spotify page to build their reputation as a music conscious gym brand. 

RESULTS

Our partnership with FACEGYM is now long-standing. They have an increased online presence, and growing Spotify following. They have an on-brand sound that translates who they are in-store, and online.

THE SOUND

Here's a playlist we curated for FACEGYM for International Woman's Day. It played across all of their stores for a week long period, as a brand activation showing their support through music.

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