Powered by high-performance, award-winning skincare, expert tool innovations and one-of-a-kind workout moves to kickstart the skin’s metabolism and provide a unique facial fitness experience for everyone, at every age.  Founder and Creative Director of FACEGYM, Inge Theron is a woman on a mission to create a first-to-market concept with the world’s first gym for the face. There are 10 studios across London, New York and LA. Altaura curate playlists to match the workouts within the studios.




We created a music strategy for FACEGYM to help deliver an in-store experience that would keep guests coming back. As part of the strategy we curated a global sound for their stores, playlists for their online classes and the right equipment for new locations. 


FACEGYM creates a unique experience that brings the energy you might find in a gym but also allows clients to relax into their treatments. With that in mind we use warm positive sounds that feel fresh upbeat and on trend. 


We have helped FACEGYM create the right sound within their stores by using more speakers strategically placed so that the sound does not interrupt the flow of the technicians, but enhances their experience.

Altaura is the perfect music partner. Supporting all sound aspects of our brand, helping us open new stores in new markets and curating online playlists. They are always responsive and on-hand for all our music needs.

Lauren Barnett, Head of Brand Partnerships


Here's a playlist we curated for FACEGYM for International Woman's Day. It played across all of their stores for a week long period, as a brand activation showing their support through music.

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