Restaurants, bars & cafes
Burger & Lobster was built to be bold—but the sound told another story. Music was left to staff choice, leaving spaces without personality or cohesion. Outdated tech made every update a chore, with boxes plugged into PCs and no remote control. There was no brand sound—just generic playlists that faded into the background. What the restaurants needed was energy that could adapt throughout the day, creating atmosphere, driving connection, and keeping guests lingering longer.
Altaura came in and solved the problem from the ground up. We created a cohesive brand sound that gave Burger & Lobster its own voice—distinct, vibrant, and unmistakably theirs. Different energies were designed for different moments: easy flow for brunch, warmth and lift for early evenings, and high-energy beats to carry the night. Updates became seamless, technology invisible, and control effortless. The result: a sound experience as bold and memorable as the food itself.
Shaping the Sound
Working closely with the team, we mapped the customer journey and defined the soundtrack to match. Every hour of the day was considered: from casual mid-morning meals, to buzzing dinners, to lively late-night tables. Each touchpoint was planned to keep energy moving in step with the guest experience.
Seamless Technology Integration
Beyond curation, we modernised the system. Out went the clunky PC setups, in came streamlined, cloud-based control across all venues. Managers could make instant adjustments, while consistency was maintained across restaurants. The tech became invisible, empowering the music strategy to shine.
Curated Playlists That Flow
We built a library of bespoke playlists designed to evolve throughout service. From feel-good brunch grooves to soulful evening warmth, the music now acts as a pacing mechanism, keeping the vibe alive and guests engaged. Every playlist was designed not just to entertain, but to extend dwell time and elevate mood.
Ongoing Partnership
Today, Altaura continues to evolve the Burger & Lobster soundtrack. Seasonal updates, fresh playlists, and responsive programming ensure the sound stays dynamic and relevant. With effortless control and a clearly defined identity, Burger & Lobster’s music is as unforgettable as the food it serves.
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Impact and results
The transformation was immediate. Burger & Lobster’s sound became an extension of its brand - bold, confident, and full of energy. Guests lingered longer, staff reported a lift in atmosphere, and the new sound identity unified locations under a single cultural voice. Music was no longer background filler. It became a core ingredient in the experience, and the feedback from the team has been positive all around.
They took music off our plate completely, no more staff choosing tracks or struggling with tech. Everything just works, there's a noticable difference in the flow of the space, and it always feels on-brand.
our work
In the end, our work gave Burger & Lobster more than just better playlists, it gave them a sound that reflects their brand, a system that works effortlessly across all sites, and an atmosphere that adapts naturally to every part of the day.
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