MUSIC STRATEGY

Embracing music as part of your brand strategy, can drive results and increase ROI. 

WHAT IS MUSIC STRATEGY?

A music strategy defines your brand sound and provides a clear path to getting the best results using music. We found the best way to deliver your music strategy is by producing a SoundAURA™.

soundaura explained

Your SoundAURA™ is a document that encapsulates your brand and your sonic identity. It includes playlists breakdowns, sample tracks, schedules that show you what to play when and where, provides the right tech solution for your brand; and much more.

Delivering a SoundAURA™ requires an understanding of your business, industry, customers, and competition. That's why we follow an experience design process that combines our expertise with your vision, putting your audience at the centre of our design approach.

how OUR DESIGN PROCESS works

All our packages and services are largely guided by these 6 steps:

Step 1. Discover

We run design sprints and hold workshops with you to get to know your style, image character and vision. Analysing your current offerings, customer journeys and competitors to find what works and what doesn't.

Step 2. DEfine

We analyse the information from the discovery stage, identifying any patterns and insights. Using this information we build a sonic profile for your brand and write a creative brief  to answer, including specifics on tech requirements.

Step 3. Design

We design a brand soundscape that fully answers the creative brief outlined in the define stage. Working with our partners we design the ideal tech solutions that is within budget and provides the best performance.

Step 4. deploy

Once the SoundAura* is signed off with your team, we test equipment, provide training for all staff and management and collect feedback from staff and your audience.

Step 5. Evolve

Each month we analyse your playlists, look at any feedback, and adjust your sound if necessary. All music is updated by at least 20%, and old tracks gets archived. As your business grows, so will your SoundAura, which we review quarterly and update.

Step 6. Support

When you partner with us, our team will be available 24/7 to help with troubleshooting tech, adjusting your sound or creating event/marketing specific playlists.

       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Basic
NEEDS TO REPLACE
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Basic
NEEDS TO REPLACE
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UK: +44 (0) 20 3965 730712