MUSIC STRATEGY

Embracing music as part of your brand strategy, can drive results and increase ROI. 

WHAT IS MUSIC STRATEGY?

A music strategy defines your brand sound and provides a clear path to getting the best results using music. We found the best way to deliver your music strategy is by producing a SoundAURA™.

soundaura explained

Your SoundAURA™ is a document that encapsulates your brand and your sonic identity. It includes playlists breakdowns, sample tracks, schedules that show you what to play when and where, provides the right tech solution for your brand; and much more.

Delivering a SoundAURA™ requires an understanding of your business, industry, customers, and competition. That's why we follow an experience design process that combines our expertise with your vision, putting your audience at the centre of our design approach.

SOUNDAURA OPTIONS

We offer flexible options to match your business and budget.

       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Basic
NEEDS TO REPLACE
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
NEEDS TO REPLACE
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited
  
       
Basic
NEEDS TO REPLACE
       
Brand Sound
Number of Playlists
Sound Strategy
Playlist Samples
Tech Options
Dayparting Strategy
Playlist Breakdowns
Soundsystem Options & Maps
Online/At Home Strategy
Brand Immersion
Atmosphere Audit
Acoustician Analysis
Artist Partnerships
Live Acts Roster
Bronze
Basic
3
Silver
Full
Unlimited
Set-up
Gold
Full
Unlimited