Making music part of your brand vision, increases
customer satisfaction and revenue.
A music strategy is the best way to define your brand sound, outline your goals, and achieve the results you're looking for with music.
By mapping out every touch point in your customers' journey we help you achieve clarity, direction and best in-class music experiences.
Strategically pin point the right sound that actively engages and retains customers, as well as attracting new ones.
Algorithms get it wrong
Algorithm-based music platforms lack empathy, leading to mistakes in song choices, creative direction, and brand identity.
Human curation is creative, culture-driven, nuanced, and will accurately represent your brand, 100% of the time.
Bad music leaves bad taste
A lack of control over your music, leads to mistakes.
Putting experts in charge ensure your sound stays on-brand and delivers the right results again and again.
Lists are limited
The same songs played over and over, go stale quickly, damaging your business with unhappy staff and unexcited guests.
Our process is guided by 6 steps:
We get to know you and ask lots of questions. Your team take part in music and experience design workshops, and we review your current offering, customer journeys and competitors.
We gather and evaluate our findings from our discovery stage, to build out your creative brief, on all of your sound touch points.
Now we know where we're headed, we produce your music strategy (SoundAURA™). This document is bespoke to your brand, and comprises all information for your perfect music solution.
Now you're happy with the SoundAURA, it's time to get prepared for the roll out. We test your tech, provide training for all staff and management, and collect feedback from staff and your audience.
Each month we analyse your playlists, music solution, and feedback, adjusting your sound if necessary. All music is updated and refreshed by 20% each month. As your business evolves, so will your SoundAURA.
As your dedicated music partner, our team will be available 24/7 to help with troubleshooting tech, adjusting your sound or creating event/marketing specific playlists.
Altaura is a full service sound agency specialising in bespoke music curation and strategy, that elevates customer experiences for brands, and gives them their voice.
