Hand-picked tracks, by our network of specialist curators from around the globe.
Why is hand-picked music better?
Algorithm-based music platforms lack empathy and cannot identify the nuances of your brand, leading to mistakes in song choices, creative direction, and brand identity. Human curation is more creative, culturally aware, and will accurately represent your brand, 100% of the time.
Why do you need a music curator?
Everyone can make a playlist, but it takes a professional to maintain and update your sound to ensure it stays on-brand and delivers the right results again and again.
Why do playlists need regular updates?
A playlist, by definition, is a list. Which means it has its limits. The same songs played over and over, go stale quickly, damaging your business with unhappy staff and unexcited guests.
Our experts curate the perfect sound from the largest library in the world. Each track is selected by hand by a dedicated curators who works closely with you, becoming part of your external team.
As standard, each playlist is updated by 20% each month, with the oldest music taken off. Some playlists, such as chart hits, are updated more regularly. On average our tracks repeat less than 8 times a month.
Our curators hand pick the right tracks and schedule them at the right time. We can create specific on brand playlists for events that can be used in the spaces, or for delivery and takeaway experiences.
10 sites across London, New York and LA.
Facegym needed an upbeat sound that stayed fresh to ensure their regular customers never felt the atmosphere got stale. Our team created a selection of regularly updated playlists that help define their experience for each and every guest. Recently, due to lockdowns, we also helped them move their experience online.
Once you have chosen the right strategy and service package for you, we layout the best tech options to get you plugged in and playing:
The boxes download all of your music so they don't rely on internet connections. We also offer boxes that schedule volumes, play sound design and messaging.
Our system integrates with Sonos, simply by adding a service within the Sonos App.
We have a free app that can be downloaded onto any IOS or android device.
Altaura is a leading music & sound design agency that delivers creative strategies to elevate customer experiences for brands, and give them their voice.
