Insights

Sharing music, design and strategy insights that help decision makers understand why investing in the power of music and sound could be vital to the success of their businesses.

OUR INSIGHTS

Music

Your Memory and Music

Ever had a tune stuck in your head? A song that comes to mind and then goes on repeat, outside of your control? Read on.
November 22, 2022
Music

Why Does Music Give You Goosebumps?

They give me goosebumps. The brain and body secrets behind this strong emotional reaction tell us a lot about our deep musical souls.
June 22, 2022
Strategy

The Big Brand Theory

When talking about music and brand representation, it is important to separate adverts vs. brand image as they work use different psychological principles.
May 22, 2022
Music

3 Surprising Physical Impacts of Music

Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?
April 22, 2022
Music

Does Music Really Increase Sales?

The short answer is ‘yes’, but read on for the critical details.
March 22, 2022
Music

Music and Wellbeing

One of the most powerful for illustrating the impact of music, in a place of extreme isolation from the outside world. 
February 22, 2022
Music

The 5 Key Tricks of the Musical Bubble

A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.
January 22, 2022
Music

Make Spaces Welcoming With Music

Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.
December 22, 2021
Strategy

Power Of Music - The Proof Is In The Pudding

Altaura's own research project into the influence of strategic music on sales in restaurants.
November 22, 2021
Music

Music Licensing Explained

What you need to know about music licensing, to stay above board.
October 22, 2021
Strategy

Must Do's For Your Music Strategy

Learn how to navigate your own music strategy for hospitality spaces.
September 22, 2021
Design

The Art of Ambience

Investing time, effort and money into getting your ambience right, has been proven to reap the rewards too.
August 22, 2021
Design

How To Thrive In Hospitality

Altaura talks to Bejamin Calleja, CEO, Livit Design, and Simon Allison, Head of Marketing at Inception Group London.
July 22, 2021
Strategy

Why Restauranteurs Need An On-Brand Sound

Background music is a powerful tool to define the atmosphere of your spaces – in real-time.
June 22, 2021
Music

The Future Of AI & Music

AI has made great leaps in intelligent decision-making systems, however, it struggles in understanding nuances and creating original content.
May 22, 2021
Strategy

Take Control Of Your Speakers

An interview with Jasmine Moradi, Sound Scientist and Former Head of Research at Soundtrack Your Brand.
April 22, 2021
Strategy

7 Reasons Your Brand Needs Curated Music (Now More Than Ever)

You’re missing a beat if you aren’t utilising curated music as part of your brand strategy.
August 20, 2020
Music

Adjusting To Our New Normal

Looking back at the uncertainly around those first pandemic lockdowns and how it impacted hospitality and retail spaces.
July 14, 2020
Strategy

Music For Business, Increases Sales

When asked by business owners and executives why music is important, you first ask – what does music mean to you?
March 16, 2020
Music

Your Memory and Music

Ever had a tune stuck in your head? A song that comes to mind and then goes on repeat, outside of your control? Read on.
November 22, 2022
Music

Why Does Music Give You Goosebumps?

They give me goosebumps. The brain and body secrets behind this strong emotional reaction tell us a lot about our deep musical souls.
June 22, 2022
Music

3 Surprising Physical Impacts of Music

Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?
April 22, 2022
Music

Does Music Really Increase Sales?

The short answer is ‘yes’, but read on for the critical details.
March 22, 2022
Music

Music and Wellbeing

One of the most powerful for illustrating the impact of music, in a place of extreme isolation from the outside world. 
February 22, 2022
Music

The 5 Key Tricks of the Musical Bubble

A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.
January 22, 2022
Music

Make Spaces Welcoming With Music

Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.
December 22, 2021
Music

Music Licensing Explained

What you need to know about music licensing, to stay above board.
October 22, 2021
Music

The Future Of AI & Music

AI has made great leaps in intelligent decision-making systems, however, it struggles in understanding nuances and creating original content.
May 22, 2021
Music

Adjusting To Our New Normal

Looking back at the uncertainly around those first pandemic lockdowns and how it impacted hospitality and retail spaces.
July 14, 2020
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INDUSTRY INSIGHTS

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