Insights

Sharing music, design and strategy insights, to help brands change their experience, and deliver better atmospheres to customers.

Music

UK Music Licensing Explained

What you need to know about music licensing in the UK, to stay above board.
September 6, 2021
Design

The Art of Ambience

Investing time, effort and money into getting your ambience right, has been proven to reap the rewards too.
September 1, 2021
Design

How To Thrive In Hospitality

Altaura talks to Bejamin Calleja, CEO, Livit Design, and Simon Allison, Head of Marketing at Inception Group London.
May 10, 2021
Strategy

Why Restauranteurs Need An On-Brand Sound

Background music is a powerful tool to define the atmosphere of your spaces – in real-time.
February 17, 2021
Music

The Future Of AI & Music

AI has made great leaps in intelligent decision-making systems, particularly in areas where tasks are specific and repeatable. However, it currently struggles in understanding nuances and creating original content.
October 12, 2020
Strategy

Take Control Of Your Speakers

An interview with Jasmine Moradi, Sound Scientist and Former Head of Research at Soundtrack Your Brand.
September 16, 2020
Strategy

7 Reasons Your Brand Needs Curated Music (Now More Than Ever)

You’re missing a beat if you aren’t utilising curated music as part of your brand strategy.
August 20, 2020
Music

Adjusting To Our New Normal

Looking back at the uncertainly around those first pandemic lockdowns and how it impacted hospitality and retail spaces.
July 14, 2020
Strategy

Music For Business, Increases Sales

When asked by business owners and executives why music is important, you first ask – what does music mean to you?
March 16, 2020
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