Sharing music, design and strategy insights, to help brands update their experience, and deliver better atmospheres to customers.



The Big Brand Theory

When talking about music and brand representation, it is important to separate adverts vs. brand image as they work use different psychological principles.
May 26, 2022

3 Surprising Physical Impacts of Music

Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?
May 11, 2022

Does Music Really Increase Sales?

The short answer is ‘yes’, but read on for the critical details.
April 27, 2022

The 5 Key Tricks of the Musical Bubble

A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.
March 24, 2022

Make Spaces Welcoming With Music

Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.
February 22, 2022

Power Of Music - The Proof Is In The Pudding

Altaura's own research project into the influence of strategic music on sales in restaurants.
November 12, 2021

Must Do's For Your Music Strategy

Learn how to navigate your own music strategy for hospitality spaces.
September 22, 2021

Music Licensing Explained

What you need to know about music licensing, to stay above board.
September 6, 2021

The Art of Ambience

Investing time, effort and money into getting your ambience right, has been proven to reap the rewards too.
July 14, 2021

How To Thrive In Hospitality

Altaura talks to Bejamin Calleja, CEO, Livit Design, and Simon Allison, Head of Marketing at Inception Group London.
May 10, 2021

Why Restauranteurs Need An On-Brand Sound

Background music is a powerful tool to define the atmosphere of your spaces – in real-time.
February 17, 2021

The Future Of AI & Music

AI has made great leaps in intelligent decision-making systems, however, it struggles in understanding nuances and creating original content.
October 12, 2020

Take Control Of Your Speakers

An interview with Jasmine Moradi, Sound Scientist and Former Head of Research at Soundtrack Your Brand.
September 16, 2020

7 Reasons Your Brand Needs Curated Music (Now More Than Ever)

You’re missing a beat if you aren’t utilising curated music as part of your brand strategy.
August 20, 2020

Adjusting To Our New Normal

Looking back at the uncertainly around those first pandemic lockdowns and how it impacted hospitality and retail spaces.
July 14, 2020

Music For Business, Increases Sales

When asked by business owners and executives why music is important, you first ask – what does music mean to you?
March 16, 2020


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