Insights

Engagement, meaning, flow and social bonds are those pillars of wellbeing through music.

Ever had a tune stuck in your head? A song that comes to mind and then goes on repeat, outside of your control? Read on.

They give me goosebumps. The brain and body secrets behind this strong emotional reaction tell us a lot about our deep musical souls.

When talking about music and brand representation, it is important to separate adverts vs. brand image as they work use different psychological principles.

An interview with Jasmine Moradi, Sound Scientist and Former Head of Research at Soundtrack Your Brand.

Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?

The short answer is ‘yes’, but read on for the critical details.

One of the most powerful for illustrating the impact of music, in a place of extreme isolation from the outside world. 

A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.

Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.

Altaura's own research project into the influence of strategic music on sales in restaurants.

What you need to know about music licensing, to stay above board.

Learn how to navigate your own music strategy for hospitality spaces.

Investing time, effort and money into getting your ambience right, has been proven to reap the rewards too.

Altaura talks to Bejamin Calleja, CEO, Livit Design, and Simon Allison, Head of Marketing at Inception Group London.

Background music is a powerful tool to define the atmosphere of your spaces – in real-time.

AI has made great leaps in intelligent decision-making systems, however, it struggles in understanding nuances and creating original content.

You’re missing a beat if you aren’t utilising curated music as part of your brand strategy.

Looking back at the uncertainly around those first pandemic lockdowns and how it impacted hospitality and retail spaces.

When asked by business owners and executives why music is important, you first ask – what does music mean to you?