We don't make playlists. We design sound experiences.

OUR approach

It starts with an initial consultation on your brand, your audience, your physical and online spaces. We combine our expertise with your vision, putting your audience at the centre of our design approach. We design a SoundAURA™ that encapsulates your brand, characterises your sound, provides the right tech and management system for you.


Using a human-centred and experience design approach to guide our process, we can deliver better, more personalised, and on-brand experiences to our clients.

human-centred approach

We use empathic listening and observation; to help brands build experiences around their customers’ pain points, wants and needs.

impact guest emotions

By focusing on improving guests’ emotions as a core principle and purpose, we help our clients increase their profitability.


Through analysing your data properly, we can provide meaningful and actionable insights that radically reshape your strategy.


"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."

Tim Brown


All our packages and services are largely guided by these 6 steps:

Step 1. Discover

We run design sprints and hold workshops with you to get to know your style, image character and vision. Analysing your current offerings, customer journeys and competitors to find what works and what doesn't.

Step 2. DEfine

We analyse the information from the discovery stage, identifying any patterns and insights. Using this information we build a sonic profile for your brand and write a creative brief to answer, including specifics on tech requirements.

Step 3. Design

We design a brand soundscape that fully answers the creative brief outlined in the define stage. Working with our partners we design the ideal tech solutions that is within budget and provides the best performance.

Step 4. deploy

Once the SoundAura* is signed off with your team, we test equipment, provide training for all staff and management and collect feedback from staff and your audience.

Step 5. Evolve

Each month we analyse your playlists, look at any feedback, and adjust your sound if necessary. All music is updated by at least 20%, and old tracks gets archived. As your business grows, so will your SoundAura, which we review quarterly and update.

Step 6. Support

When you partner with us, our team will be available 24/7 to help with troubleshooting tech, adjusting your sound or creating event/marketing specific playlists.



Download our Hospitality Design Handbook, which demonstrates how restaurateurs, hoteliers, and other hospitality executives could take steps to future-proof their business with design principals.

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