One of the most powerful for illustrating the impact of music, in a place of extreme isolation from the outside world. 

When talking about music and brand representation, it is important to separate adverts vs. brand image as they work use different psychological principles.

Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?

The short answer is ‘yes’, but read on for the critical details.

A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.

Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.