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Dr Victoria Williamson
Music
Music and Wellbeing
One of the most powerful for illustrating the impact of music, in a place of extreme isolation from the outside world.
February 22, 2022
Strategy
The Big Brand Theory
When talking about music and brand representation, it is important to separate adverts vs. brand image as they work use different psychological principles.
May 22, 2022
Music
3 Surprising Physical Impacts of Music
Music, confers no direct survival benefit. Yet we devote time, energy and resources to musical sounds. Why?
April 22, 2022
Music
Does Music Really Increase Sales?
The short answer is ‘yes’, but read on for the critical details.
March 22, 2022
Music
The 5 Key Tricks of the Musical Bubble
A musical bubble is a psychological concept, a sense of privacy within a public space that results from listening to music.
January 22, 2022
Music
Make Spaces Welcoming With Music
Our public spaces are evolving quickly in order to welcome us back. A fundamental challenge for all businesses is to meet our changed needs following social isolation, including anxiety related to being in shared spaces.
December 22, 2021